My aim is to help new moms through the journey of motherhood.
Meet Shan – The Co-Founder of You, Baby and I.
I got married at the age of 20 and became a first-time mom when I was 21-years-old. When I became a mom, I realized that motherhood can become a very lonely journey. I lost all my friends because many of them couldn’t relate to what I was experiencing.
I felt as if there wasn’t enough support for new moms - especially when trying to filter out the top baby products on the internet. I wanted advice from real moms - moms who had used the products and experienced the brands daily. Everyone had their own lists, but no one shared what South African moms were purchasing and why - so I began blogging to connect with other moms in the community.
You, Baby and I was named Africa’s most influential parenting blog in 2016 and won Best Parenting Blog 2017 in South Africa. I collaborated with some of the biggest brands in the world - brands like Mattel, Disney, LG, Volvo, Samsung and Unilever.
In 2016, I realized that You, Baby and I was more than just a blog. It became a tribe of moms who trusted each other’s opinions. My readers became my friends and support system who were there for me during my happy and sad moments.
After having an “aha” moment in New York with my husband, I decided to test out my new idea – Momsays with my tribe.
Meet Vije – The Co-Founder of my kids and YBI
Vije and I met via Google ads when I was looking for a photographer to collaborate with for my previous company. He is an engineer by profession but quit his full-time job to help me build You, Baby and I. He loves photography but rarely takes out any pictures of his family… I know.
He is a startup junkie who just recently launched Tapsnapp.co (a platform for consumers to connect with photographers) and is obsessed with UX design so he made sure this website looked great before we launched. Together, we have 3 kids who give mommy and daddy very little sleep at night. Our days are filled with dirty diapers and toddler tantrums, but we wouldn’t trade it for anything else…
Momsays by YBI is a platform that helps moms find the right products the first time based on what other moms experienced. We provide a community where moms can voice their opinion, connect with brands they love, and earn rewards based on their influence on the platform. Rewards include discount codes, vouchers and The Mombox for our highly engaged users!
Momsays also provides a platform for Mompreneurs in Africa to connect, collaborate and network with each other. Growing a business is hard especially with kids running around, having a tribe that motivates and encourages you is so important.